Monkey Marketing Mastermind - In the latest news in regard to ad impressions and the metrics that are used to assess them, a company by the name of MRC has proposed that 1 to 2 continuous seconds of viewing time must occur for the impression to be counted. For images, as well as for video ads, 50% of the pixels must be seen at all times. Without this duration, they will not be considered actual impressions, something that may change the way that we view as on the web, and also how advertisers will conduct their business. Let's look at what Emerging Innovations Task Force and MRC have done to change the digital landscape of advertising today. By visiting wordpress.com - Monkey Marketing Mastermind one can gain more information on the system.
Just a few months ago, the Viewable Impression Advisory information was presented by MRC in regard to the displaying of ads on the web. They have proposed new measurement guidelines which were actually open to a one-month public commenting period that could assess what these changes would mean. In an attempt to work with vendors to look at discrepancies that have often occurred in regard to whether or not impressions count, they have proposed these guidelines to ensure that the ads are actually viewed for a couple seconds. More information may be seen by visiting facebook.com - Monkey Marketing Mastermind fanpage.
This information was actually presented through a PSA campaign in an attempt to educate the public and businesses. Through a 3MS initiative, vendors and organizations were asked to submit what they thought about these proposed changes and how it would affect their business. Changes like this often come about as a result of ongoing problems with advertising. Hopefully these changes in the duration of time that ads must be viewed will help improve the surfing experience of people looking for information on the web, and also make advertising more profitable and beneficial for businesses advertising online. One may choose to visit youtube.com - Monkey Marketing Mastermind to watch a video for more insights.
Video Link: http://www.youtube.com/embed/6TAOu5NkYjQ
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