As 2013 comes to a close, it is important for business owners to reflect on their marketing strategies and successes throughout the last year. Ringing in 2014 with updated content marketing tactics is a wonderful way to start the New Year off on a positive note, and the best way to adjust a marketing strategy, according to Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., is to take stock of the ups and downs of previous promotional efforts.
An article recently published by Search Engine Watch explains the importance of aligning a company's business goals with its marketing efforts. Whether these goals entail building a brand image, generating new leads, or retaining current clients, it is critical that business owners and marketing professionals understand what these goals are so that they can better target marketing efforts at meeting them.
"First and foremost, I encourage clients to pay attention to what's working and what's not when updating a content marketing strategy," Clark states. "As 2014 approaches, it's a wonderful idea to look back to the performance of content marketing campaigns throughout 2013 to identify which areas of the strategy are working and which need to be tweaked."
To best analyze content marketing performance, Clark urges business owners to call upon analytics. Facebook, Google, and other organizations offer access to metrics regarding the performance of websites, social media updates, blogs, and other online assets. This insight is invaluable, as it allows business owners to identify the marketing tactics that are generating the most attention—and that are converting the most leads.
Clark explains that Grammar Chic, Inc. is currently working with clients to use analytics to best plan for 2014 in terms of creating content marketing strategies that are in line with the goals of clientele.
"We are currently taking the time to speak with our clients to revisit what their goals are and how to best achieve them," Clark explains. "Goals and tactics change, and it is important that individuals realize that content marketing is a dynamic process. We are continually checking the analytics and changing our approach in order to best meet the needs of clients, whatever those needs may be."
Clark goes on to explain that, for business owners, it is often financially prudent to hire a company like Grammar Chic to handle this aspect of the marketing process. Content marketing relies heavily on the creation of high quality, valuable content that attracts the attention of the target audience. The professionals on the Grammar Chic team have the writing experience necessary to create such content—but they also have the ability to create, adjust, and execute strategic content marketing campaigns. As such, the Grammar Chic team has become a valuable asset to companies across a wide spectrum of industries and sizes.
"Above all else, business owners need to make certain that their brand is growing in the right direction," Clark asserts. "The New Year is the perfect time to take a look at what marketing efforts need to be made to make this happen—and we are happy to help business owners look at the analytics and develop strategic content marketing campaigns based on these statistics."
Individuals who are interested in learning more about Grammar Chic's content marketing services are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details can be found within the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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