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Thursday, May 15, 2014

Wholefoods Market Freshens up its Oral Care Line with Snap Toothbrush


We are rethinking how every day products are designed, packaged and sold in order deliver greater value and lessen our impact on the environment. Learn more at www.greenerstep.com.
Elegant design and performance delivers great value to customers and the planet.

It all started with a simple question. Why throw away the entire toothbrush when only the brush head wears out? This led to the development of the Snap Toothbrush System, a manual toothbrush with replaceable brush heads. This innovative toothbrush was designed to deliver results:

1) Better oral care: 60% of us forget to replace our toothbrush in a timely manner. Having easy access to a new brush head can significantly reduce toothbrush overuse.
2) Better Value: Snap offers 2 brushes for the price of 1 and value packs deliver even bigger savings.
3) Better for the Planet: Discarding only the brush head cuts plastic waste by 93%, potentially eliminating 30 million lbs. of toothbrush plastic waste every year.

Wholefoods Market recognized the value immediately, becoming the first national retailer to add Snap to their oral care category. Roberto Rivera, the inventor of the Snap Toothbrush, explains “Wholefoods has been a great proving ground… we have learned a lot and we are excited about the growth of our brand.”

Wholefoods is committed to providing great value to its customers while taking a responsible approach toward sustainability. As Snap reinvigorates the toothbrush aisle of Wholefoods the vision for elegant and practical product design will continue to be driven by a growing number of conscious consumers who have high standards for the products they choose. Rivera continued to say, “establishing strong partnerships with distributors and retailer who share our vision is critical for delivering the needs of the growing market while confronting today’s environmental challenges.”

Media Contact
Company Name: Greener Step
Contact Person: Roberto Rivera
Email:Send Email
Phone: 781.454.6680
City: Newton
State: MA
Country: United States
Website: http://GreenerStep.com
Source: www.abnewswire.com

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