Using a combination of content strategies, which includes social media, blogging, and website content, company executives are able to leverage their online personas and their companies at the same time. This, according to Amanda E. Clark, CEO and Editor-in-Chief of Grammar Chic, Inc., is just one way businesses can climb to the top of social exposure.
“Too many companies fall short on the marketing end of things,” Clark said. “They set up a company Facebook page, send out a few Tweets, and call it a day. However, there are plenty of other ways for businesses to reach out to new customers and become authorities within their industry. By using their CEOs and executives, for instance, they can build up their brands through social media and persona-based blogging.”
Business owners, executives, and even board members to an extent can all take part in company branding. The approach they use varies on the amount of time they want to put into it. Or, according to Clark, they outsource their needs to content companies.
“We work with a number of high-level executives,” Clark said. “Chic Marketing, the content branch of Grammar Chic, Inc., utilizes a lot of the same tactics for professionals as it does for businesses.”
The first step is creating online assets that tie the executive in with his or her company, the goal being that the executive becomes a thought leader and authority within an industry. Chic Marketing makes this happen through blogging and social outreach, two areas it specializes in.
“Our writers work side-by-side with executives to understand their opinions, thoughts, and points of view,” Clark said. “Using this information, we start building blogs, filling in website content, and connecting with other authorities and consumers on social media.”
According to Clark, this strategy is beneficial to both the executive and the business. For one, it allows the CEO to actively market and promote his or her company. At the same time, the business benefits by ranking higher on search engines because of the external tie-in with the name. Using this strategy, marketers are able to coordinate campaigns using the CEO’s assets. Or, if they preferred, executives can manage their own content and market independently of the business.
Overall, executive marketing is a valuable process. According to Clark, it comes into play if a business hits a rough patch and needs to regain consumer trust. The CEO plays a big role in this aspect. On the other hand, executives can start branching out as thought leaders through LinkedIn, blogging, and other platforms to promote their own work and outside projects.
“CEO marketing should begin on day one,” Clark said. “Without it, a company’s figureheads are invisible."
ABOUT:
A professional writing company located in Charlotte, North Carolina, Chic Marketing by Grammar Chic, Inc. is passionate about helping its clients shine through superior content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services it offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Chic Marketing
Contact Person: Amanda E. Clark
Email:Send Email
Phone: 803-831-7444
Country: United States
Website: http://www.chiccontentwriting.com/
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