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Tuesday, May 13, 2014

Chic Marketing by Grammar Chic, Inc. Shares Self-Branding Success for Private Clients

Amanda E. Clark, CEO of Chic Marketing, announces the company's success with professional, non-business content marketing.

Content marketing is a multi-faceted system used by small companies and major brands to attract customers, gain online popularity, and showcase their achievements. Recently, however, more than just businesses have taken advantage of professional blogging, social media, and content management.

“The everyday professional can utilize content marketing just as much as businesses,” Amanda E. Clark, the CEO and editor-in-chief of Grammar Chic, Inc., said. “We use the same principles of content for job seekers, senior executives, authors, doctors, lawyers, and other clients with the same goal: To become an online authority.”

Chic Marketing, a content-focused branch of Grammar Chic, Inc., specializes in personal branding. The company uses analytical tools, audience engagement, and high-quality content to build up client reputations. Behind this are the content writers, copywriters who specialize in delivering engaging, informative, and authoritative material to the Internet audience.

“When we market for individuals, we typically use the same processes as we do for large and small businesses,” Clark said. “It usually starts with a website, blogging, and social media. Once these assets are optimized, we begin to create high-quality, searchable content to attract readers. We continue doing so and, at the same time, manage reader engagement and constantly promote the client.”

One example used by Chic Marketing is a high-level executive about to release a new book. Without an online presence, social media, and an expecting audience, the release has little to no chance of reaching caring customers. With content marketing, however, the author is better positioned to build up hype and make early sales.

The content strategies vary based on the professional’s needs, though publicity is not the only positive outcome of content marketing. Often, Chic Marketing will secure clients wanting to position themselves as solid candidates for new careers. By populating a professional website with high-quality content and optimizing authoritative social media platforms like LinkedIn, the professional has a better chance to secure an interview.

In addition, Chic Marketing has the capabilities of turning average professionals like doctors, lawyers, and entrepreneurs into influencers.

“An influencer is the person on social media who gets thousands of shares simply because of a name,” Clark said. “It’s our job to build up our clients in such a way that becoming an influencer is possible, especially if they have a product or idea they want to sell in the near future.”

Businesses continue to utilize content marketing for social media exposure and traffic generation, though Clark said the industry has matured into an all-around, genuine promotion system.

ABOUT:

A professional writing company located in Charlotte, North Carolina, Chic Marketing by Grammar Chic, Inc. is passionate about helping its clients shine through superior content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services it offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter. 

Media Contact
Company Name: Chic Marketing
Contact Person: Amanda E. Clark
Email:Send Email
Phone: 803-831-7444
Country: United States
Website: http://www.chiccontentwriting.com/
Source: www.abnewswire.com

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