Penman PR Named Agency of Record for Medical Device Firm Procyrion, Inc.

Penman has been a great senior-level thought partner. I appreciate their attention to detail, follow-through, and their ability to provide a high quality service with little burden on my organization.

Penman PR continues its representation of complex technologies and industries.

HOUSTON, TX - Penman PR, an innovative public relations firm offering 100% senior-level representation, today announced that it has been selected as Public Relations Agency of Record for representation of medical device firm Procyrion, Inc.

Based in Houston, Texas, Procyrion's team of life science entrepreneurs is working to develop and commercialize Aortix™, the first catheter-deployed circulatory assist device intended for long-term use in the treatment of chronic heart failure. Conceived by Dr. Reynolds M. Delgado III, medical director of Mechanical Support at the Texas Heart Institute, the device is expected to dramatically shift the risk profile of mechanical circulatory support and bring long-term circulatory support to the cath-lab.  

Penman PR's experienced team of senior strategists will design and implement a meaningful campaign tailored to meet Procyrion's business goals: to help condition the market, reach key constituencies, build name recognition and reputation and ultimately, position the company for acquisition.

"Penman has been a great senior-level thought partner. I appreciate their attention to detail, follow-through, and their ability to provide a high quality service with little burden on my organization," said Benjamin A. Hertzog, president and CEO of Procyrion, Inc. "They not only defined a PR framework for us, but they have executed a very successful awareness campaign for our company and our product."

Anna Drake, Penman PR's Executive Director - Houston/Washington DC, manages the campaign for Procyrion's long-term success. "When the CEO shared with us a business associate was reading about the device over coffee in Shanghai, I knew our efforts were paying off," said Drake.

About Penman PR

Founded in 2001, Penman PR is a symbol of professionalism, strategic innovation and goodwill underlined with a dose of tenacity, instantly differentiating it from all other public relations firms. It is one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. The company's continuing vision is to provide all-encompassing public relations services by challenging conventional thinking and examining the big issues and their impacts on clients, employers, and society.

Penman PR represents a diverse selection of industries. Its growth and success are tied to close, collaborative relationships with clients, industry pundits, media and the communities it serves. www.penmanpr.com 

About Procyrion

Houston-based medical device firm Procyrion, Inc. is developing the first catheter-deployed, intra-aortic pump for ambulatory use. The device is designed to rest and heal the heart by reducing afterload while simultaneously improving blood flow to vital organs. This groundbreaking cardiology tool, conceived by cardiologist Dr. Reynolds M. Delgado, III, medical director of Mechanical Support Devices in Heart Failure at the Texas Heart Institute, is expected to provide a minimally invasive treatment option for millions of chronic heart failure patients. For more information, visit www.procyrion.com or call 713.579.9227.

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Source: www.abnewswire.com