Hotels are, arguably, one of the most vulnerable types of businesses with regard to the whims of Internet users. From bad reviews to positive ones, hotels rely upon word of mouth (oftentimes via review sites like TripAdvisor and Yelp) to keep their rooms full. As such, it is critical for the success of these businesses to engage in online marketing tactics that create a strong, positive presence on the World Wide Web while showcasing not only the fantastic accommodations that they have to offer but also the knowledge and expertise of their staff members. Amanda E. Clark, president and editor-in-chief at Grammar Chic, Inc., explains that, ultimately, the Internet can make or break a hotelier's business. As such, it is essential that they embrace the content marketing that has taken the industry by storm.
But simply putting up a website, although it is a great start, is not all that is involved in creating a strong presence on the World Wide Web. Clark asserts that creating and curating engaging content are two parts of an effective content marketing campaign, and that it is important that the information that is published and distributed is effective in attracting the attention of potential guests. An article published by Skift.com agrees, stating that "Quality content that provides guests with actionable, useful information is evergreen—that is, it remains popular long after first being published, and has a great chance of going 'viral.'"
"Quality content is key," Clark explains, "because it draws attention for the right reasons. When we craft content for any of our clients, whether it is a Facebook post or a blog post, we make certain that the information we are providing will interest the target audience while offering them some sort of value. This may be in the form of interaction, information, or even just a positive message that will stick with them throughout the day."
The article goes on to explain that there are several different topics that hoteliers can choose to comment on that will help to distinguish their businesses as valuable in the local market. These include a guide to local culture, information regarding the historical value of the area, a weekend trip planner that helps visitors choose the best activities, restaurants, and retailers, and even a guide to traveling on a budget. Additionally, the article recommends creating location-specific guides regarding snorkeling, skiing, and other popular activities that are appropriate to the community.
"These are wonderful examples of just some of the ways that hoteliers can attract the attention of consumers," Clark comments. "No one wants to be sold a hotel room; however, hoteliers can boost sales by establishing their brands as authorities in the area. As a traveler, I know that I would be much more inclined to book a room with a hotel that I know can provide me with the information I need to make my stay as fun as possible than one that hasn't made any effort at all to interact with the guests who may be staying in its rooms."
Oftentimes, hoteliers and their staff members are too busy to handle content marketing on their own or they simply do not know where to start. This is where Clark and her team come in, as they offer content marketing strategy, content creation, and campaign management services that help clients to plan, execute, and direct content marketing initiatives. Clark encourages hotel owners to look into the benefits of content marketing and contact Grammar Chic, Inc. with any questions they may have.
Hoteliers who are interested in learning more about how content marketing can boost their business—and improve their brand's online presence—are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details regarding content marketing are available in the organization'sflipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company'sFacebook page and follow @GrammarChicInc on Twitter.
Media Contact
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
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