Australia Sees Rising Brand Engagement on Social Media

Social Pulse's new Annual Facebook Performance Report accounts the performance of 2500 Australian brands.

Australia’s leading Facebook page by engagement this year was Australia.com, according to the new Annual Facebook Performance Report, followed closely by Babyology, Fifi and Jules, respectfully. The annual report gauged the performance of more than 2500 Australian brands on Facebook and stressed the growing demand from consumers to engage with brands socially.

Radio proved to be the most engaging area for consumers gaining a weekly average of nearly 24,000 engagements on Facebook and four of the top 10 spots. Airlines, travel and tourism topped the industry list In terms of fan growth. In 2013, TV shows had the highest fan retention rate.  

Across a brand’s Facebook presence, the Social Pulse brand lists were based on tallying up the amount of shared links, likes, comments and actions. Lucio Ribeiro, research author at Social Pulse, indicated four key areas where Facebook’s dominance is increasing as an engagement and communications channel.

First, was Facebook’s growing power as a news and events sharing medium. Sporting events and TV shows drove the growth in sharing and engagement. Trending second was increased activity around sports -- in Australia, cricket was one of the top three topics for the year. “We’re seeing activity pre, during and post-game,” Ribeiro commented. The third trend is brand connection via Facebook, he said. This included both the growing numbers of social media users and the rising number of brands choosing to set-up a Facebook presence.

Lastly, was the increase in engagement around politics. Given the lead-up to this year’s Australian Federal Election, this was not surprising. Government and politics represented five of the 10 most talked about topics. “The key will be how this comes out in 2014,” Ribeiro concluded.

About ComMarketing.com

Com Marketing (http://commarketing.com/) is a digital marketing agency that handles the hassle of managing your website’s SEO, pay-per-click campaigns and social marketing. It is our passion, and we know you have better things to do. Our reports will keep you updated on progress, and the results will speak for themselves.

 

Distributed by Iterate LLC


Media Contact
Company Name:ComMarketing.com
Contact Person: Benjamin Wrights
Email:media@vytalnet.com
Phone: 4157669098
City: San Francisco
State: CA
Country: United States
Website: http://commarketing.com/