photo by Tonio Lombardi
Ira Losco has just released the video, accompanying the third single "Me Luv u Long Time" from her latest album "The Fire." A favorite amongst her fans, the song has already hit the number 1 spot on the local radio waves and PRS charts.
The video which was directed and produced by 'The Bigger Picture" was shot in two days. One scene depicts Ira and an older version of her battling the notion of the past versus the present and what the future holds. This is complimented with another scene where she finds herself in a burlesque-styled banquet, surrounded by guests who are acting over friendly. In another artistic setting where we see Ira and dancers covered in body paint , the director plays with the use of light vs. shadow as well as whites vs. blacks, reminiscent of the underlying two-tone SKA feel of the song. This is mostly evident in the dub step breakdown part of the song.
'Me Luv U Long Time' is the 3rd music video for Ira Losco from her latest album, which has maintained the no.1 spot for 11 consecutive weeks on I tunes Malta followed by Adele and Coldplay.
With already two previous singles " What I'd Give" and " The Person I Am" topping the radio charts and the latest single " Me Luv U Long Time " maintaining a no.1 spot on radios for the 2nd consecutive week, The Fire" is undoubtedly turning out to be her best album to date.
"Writing this album was like a release. There was so much I wanted to say and experiment with. I had no inhibitions and I wanted to bare my soul without setting any parameters. Many a time artists find themselves constrained through a genre because their music is pigeon holed. " Said Ira Losco
Performing in 15 different countries around the world, with over 20 music awards under her belt, remembered mostly for her outstanding performance at The Isle of MTV and a close win with her 2nd placing in Eurovision, Ira Losco has been Malta's leading female artist for the last decade.
Her latest album " The Fire" can be purchased from all digital portals around the world. Fans are asked to visit Ira Losco's popular You Tube channel – http://www.youtube.com/user/IraLosco – and face book fan page – https://www.facebook.com/iraloscofanpage where they can find more info about the artist and current news.
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