The introduction of the World Wide Web changed the marketing game in a major way—as have the development of social media and the availability of resources like blogs and websites. The Internet has not only changed when individuals can interact with one another, it has completely altered how people can exchange ideas and build relationships. Content marketing, or the use of social media, blogs, and other online resources, is a promotional tactic that strives to take full advantage of these relationships to boost business and, ultimately, improve the image and success of a brand. Amanda E. Clark, president and editor-in-chief at Grammar Chic, Inc., explains that content marketing aims to leverage the power of relationships to improve a company's standing within its industry—and to do this small business owners need to understand the idea of engagement.
Engagement is interaction, or the ability to make a meaningful connection with followers. This can mean a literal conversation through messages online or a visual exchange through the sharing of images, such as pictures, infographics, and more. Furthermore, simply providing access to valuable information via content marketing can help improve the relationship between business and consumer by setting up a company as an authority in its field, thereby gaining the trust of consumers and, in the future, their support as clients.
Clark asserts that a high level of engagement can increase the ROI that small business owners experience with regard to their content marketing strategies. According to an article published by Business2Community.com, there are several ways in which entrepreneurs can enhance ROI while building a solid online presence and engaging in content marketing tactics. The first is to create a brand with the content that is generated.
"The content that your business puts onto the World Wide Web really reflects the point of view that the brand holds—and the values and kind of service that customers can anticipate," Clark asserts. "But I would say that this goes beyond the generation of content. Yes, it is important to create content that is grammatically correct and has a consistent tone with a high degree of quality, but it is also key to curate content that supports this brand image."
The article goes on to recommend that small business owners continue to publish content on a regular basis while engaging in marketing strategies across more than one channel. For instance, a company needs to use multiple online platforms, such as a blog, Facebook, Twitter, Instagram, etc., to reach the highest amount of individuals within the target audience. Finally, the article encourages business owners to respond to comments and have positive interactions with followers, as this strengthens the bond between a brand and the general public while improving the company's reputation—although handling negative comments is a completely different topic.
"Content marketing only works if engagement is established," Clark asserts. "This can take time, particularly for businesses that are starting from scratch with a new Facebook page or that have long neglected a Twitter account and are looking to revive it. Oftentimes, small business owners simply cannot dedicate the hours required to develop and execute a content marketing strategy—and most of them don't have the industry knowledge necessary to create a targeted campaign that leverages the right online resources. This is why Grammar Chic works with these entrepreneurs, so that we can assist them in using content marketing strategies in a way that helps build business and improve a brand's image."
Small business owners who are interested in learning more about how a professionally crafted and executed content marketing strategy can improve their organization are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details regarding content marketing are available in the organization's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company'sFacebook page and follow @GrammarChicInc on Twitter.
Media Contact
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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