SUNNYVALE, Calif.— July 23, 2013 — Vtiger today announced the launch of an integrated email campaigns tool as the newest addition to its cloud CRM package. CRM subscribers can now launch rich, targeted email campaigns, from newsletters to offers and beyond, and see how recipients engaged with each campaign.
Because of its tight integration with CRM, those businesses that also manage their sales organizations using Vtiger get an added benefit. “Unlike other email marketing services, Vtiger’s integrated campaigns help sales teams identify new up-sale and cross-sale opportunities by showing them each contact's level of interest in each campaign's content,” said Kieran Kay, Vtiger’s Marketing Manager.
Vtiger CRM is already equipped with lead-capture, marketing management, and end-to-end sales and support process and automation tools; as well as team, calendar, activity, and other essential business and team management tools. Email campaigns will add another level of depth to Vtiger’s customer nurturing capabilities.
Vtiger Email Campaigns
Vtiger email campaigns are easy to target and launch, but powerful. Users create a targeted recipient list by filtering on any information stored in CRM contact records. Users can then select a pre-designed template, or create one from scratch using a rich text or HTML editor. Once a campaign has been sent, an report detailing the aggregate engagement metrics such as opens and clicks can be used to design more impactful future campaigns, or individual engagement data available in each recipient's contact record can be used to identify individual contacts' interests.
Highlights of Vtiger Email Campaigns:
- Precise Targeting – Create targeted lists of contacts to send your campaigns to by filtering on any information in their records
- Easy Creation – Use pre-designed templates, build your own using an advanced rich-text editor, or start from scratch and code one in HTML
- Deep Engagement Analytics – After the campaign, see aggregate and individual engagement metrics including recipients, opens, clicks, bounces, and unsubscribes
- Individual Campaign Interest – Sales and customer facing teams can see their accounts’ level of interest in each marketing message, for leverage in up-sale or cross-sale opportunities
Pricing and Availability:
All Vtiger subscribers get immediate access to email campaigns at no extra charge. Subscribers can send up to 2,000 free emails per month for their campaigns. For higher volumes, subscribers have the option to choose from pay-as-you-go or monthly prepayment plans. For more detailed pricing information, please visit www.vtiger.com/crm/email-campaigns-pricing
Related Resources:
Vtiger website: http://www.vtiger.com/crm/
Vtiger blog: http://blogs.vtiger.com/
Vtiger Facebook: http://www.facebook.com/vtiger
Vtiger Twitter: http://www.twitter.com/vtigercrm
About Vtiger:
Vtiger is the developer of Vtiger CRM Open Source and Vtiger CRM On Demand, a popular small and medium business customer relationship management application with essential business tools to enable increased sales, higher ROI marketing, and better customer service. Vtiger helps businesses improve their bottom lines with tools to capture leads, automate common business tasks, build a sales and support process, and manage projects, inventory, and more.
Vtiger CRM On Demand can be tried free for 15 days without a credit card by visiting www.vtiger.com. a monthly subscription is $12 per user. To contact sales or support, or to receive a no-obligation tailored demo, call 1-877-784-9277 or email sales@vtiger.com
Company Name: VtigerContact Person: Kieran Kay
Email:Send Email
Phone: 408-673-8120
Address:333 Cobalt Way #101
City: Sunnyvale
State: CA
Country: United States
Website: www.vtiger.com
Source: www.abnewswire.com
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