New Read.it iPad App Makes It Easier to Home in on Topics, Cut through 24-Hour Information Cycle

Users can home in on subject matter that is highly relevant to their interests.

Featured by the Apple Store as One of Best Apps in the "Social Networking" Category, New iPad App Reflects Growing Demand for Interest-Based Curation

SAN FRANCISCO – Scoop.it, the first interest-centric social media and digital publishing platform for professionals and businesses, today announced Read.it, a new iPad app, which makes it easier for users to cut through the Internet's voluminous data and 24-hour news and information cycle. Using Read.it, users can home in on subject matter that is highly relevant to their interests.   

Read.it demonstrates the growing demand for curated content and increasing user adoption of online media as a primary source for knowledge and information. The new app lets Apple iTunes users tap into a wide-range of expertise and resources provided by Scoop.it's community of curators. In turn, it gives the Scoop.it curator community a new outlet for its magazine-like topic pages. 

"While social networking sites are still an important news source, we're seeing that a lot of people would prefer to avoid the fire-hose mentality when they consume content – instead they are turning to other means to help them pinpoint only the subjects that they care about," said Guillaume Decugis, CEO and co-founder of Scoop.it. "No other reading app, like Read.it, allows users to drill down through the subject-matter that is most important to them."

In addition to Read.it, Scoop.it recently launched an iPhone app, which allows Scoop.it's community of curators to update their topic pages from anywhere. 

"Read.it allows iPad users to ride the wave of the interest graph and discover unique pages with brilliantly curated ideas that exactly match their true passions," added Decugis. 

More About Read.it
Using Read.it, iPad users can identify, download and read topic pages from Scoop.it's community of curators – a group of experts and professionals that reach millions of people via hundreds of thousands of topics. The Read.it app features: 

•   A swipeable interface that incorporates natural gesture integration, making it quick and easy for users to find the most suitable content.
•   Interest-based content streams fed by the Scoop.it community of subject-matter professionals, which allow users to follow only topics and content elements that are highly relevant to them. 
•   Customizable interests and saved searches, allowing people to tailor their interests according to what they care about. Users can conveniently tap into these interests, saving them after they have searched for them. 
•   A social sharing functionality, letting people feed their social media presence as they read. Read.it users who have a Scoop.it account can sync their followed topics after logging in to the application.  

About Scoop.it
Scoop.it lets professionals, small businesses, educators and non-profits express their unique perspectives on topics that matter with beautiful topic pages, driven by content discovery and curation, social sharing and efficient content management. With nearly 7 million unique visitors per month, users can reach a large audience, feed relevant content to their social media channels including Twitter, Facebook, LinkedIn and Google+ and effectively build their online presence. For more information or to sign-up as a new user, visit Scoop.it.

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